Annual Report 2019

2. Our Product Value Chain

Our Product Value Chain is the foundation of our business model. From design, manufacturing and distribution to end-of-product lifecycle, we strive to deliver an efficient, effective, fair and transparent process. This includes collaborating with suppliers, centralizing processes in our Regional Fulfilment Hubs and evaluating the impact of product transportation.

At the same time, it is in line with our strategic objective to maintain a high-level of operational excellence while reducing negative social and environmental impacts.

Our 'end-to-end Product Value Chain' graphic shows how our product journey incorporates the different functions of our Product Value Chain teams. It also shows the stages of eyewear production, from concept and design to display on our store shelves — and beyond.