Giving from the heart is a gift that keeps on giving. In 2019, MultiOpticas Portugal organized a mission to visit Mozambique and give free eye care and glasses to those who could not afford them.
MultiOpticas’ mission was a great success
To prepare for its mission in October 2019, MultiOpticas Portugal collected used prescription glasses in more than 200 stores around the country to donate, with a promise to match the number of pairs it received. It also received more than 1,000 pairs of glasses from GrandVision Headquarters and our German retail brand Apollo.
Once the brand checked and prepared the donated frames, a team of MultiOpticas employees and opticians flew to Mozambique’s Nampula region. For nearly two weeks, they worked closely with non-profit group Helpo to conduct eye exams and distribute prescription glasses to local residents. By the end of its trip, the MultiOpticas team had:
- Conducted 1,000 free eye exams
- Distributed 598 pairs of prescription glasses
In addition to providing eye exams and glasses, MultiOpticas also donated all the equipment its team used during the mission trip to a local university. And they gave two MultiOpticas Portugal internship scholarships to the top students in the local university’s optometry course.
How does GrandVision’s CSR team create value for customers?
Thanks to tremendous efforts like this, we assure customers that they are purchasing products from a company working towards a better future, and it lets them become actively involved in our CSR vision, too. This is how GrandVision makes eye care more accessible everywhere, to everyone.